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Hello there, I'm

Renée Zipp

Writer, Marketer, Artist

Portland, Oregon

“Renée has been a great addition to our marketing team. She was able to quickly pick up the complex subject matter and create consistently high-quality content. Her willingness to jump in as a contractor and help us with the day-to-day marketing activities such as HubSpot and Pardot automation workflows, setting up emails, landing pages, etc. was a HUGE help!”

– Amanda, Concept Systems, Inc.

marketing email campaign sending icon

Connected Content:

Email & Landing Pages Aligned for Success

The best marketing campaigns are invisible. When customers receive emails specifically designed with them in mind… And the email copy flows from one idea to another, leading readers to a clear offer… And the web content is equally thoughtful and visually compelling… buyers feel drawn to your product before they can stop to think about it. Let’s chat about outbound strategy!

“Do-it-Together” WordPress Website Package

Advertisements abound for email marketing software and website design platforms, declaring that you too, can create a spectacular website with a few clicks of a button.

While this is not an entirely false statement, many the entrepreneur has dove into the world of digital marketing and website creation only to get in over their head. They are left to spend their nights Googling for answers to the new platform, cursing, “This was promised to be an easy, intuitive, drag-and-drop solution!”

This is less than ideal.

Having the know-how to edit your own website, gives you the freedom to take your business in any direction at any moment. Your next great idea is just waiting to pour out of your fingertips and into the inboxes, social feeds, and shopping carts of your customers.

That’s why we have to create your next website together!

With regular one-on-one marketing coaching sessions, I’ll walk you through:

  • How to choose a top-performing WordPress website theme
  • The in’s and out’s of using the WordPress platform
  • Strategizing user experience and content navigation
  • Principles behind designing a home page vs. landing pages
  • What’s really important for Search Engine Optimization
  • Best practices for everything we encounter during the process!

Let me do the heavy lifting and get your website on its feet.  I’ll take care of troubleshooting technical issues, researching plugins, and making sure all the features work properly. Then you are free to use your passion and industry expertise to create engaging website content!

Does your website need e-commerce capabilities? Do you need users to be able to create accounts and participate in a community forum? Do you want your website to feature lots of photos and video? Use this area to give me the inside scoop on your competitors' website. Or imagine the amazing tool your next website could be in getting customers and closing sales.
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wordpress hubspot crm landing page website creation

Captivating Content:

Copy that Gets Customers’ & Google’s Attention

When I write, I often refer to the idea of a formula and solving for X. An equation that includes industry keywords with product benefits, and customer pain-points. Additionally, the writing has to hit that balance of simplicity and specificity that drives sales. Let’s chat about your content needs!

Marketing

  • Hubspot, Salesforce / Pardot, Mailchimp, & other CRMs
  • Search Engine Optimization
  • PPC, Search, & Social Advertising
  • Data Analytics
  • Lead Automation Workflows
  • A / B Testing for Email, Ads, Landings Pages, etc.

Copywriting

  • Blogs & Articles
  • Email Campaigns
  • Social Posts
  • Press Releases
  • Ebooks & Whitepapers

Design

  • Email Banners
  • Video Content
  • Search, Social, & PPC Ads
  • Data Visualization
  • Proposals & Reports
  • Flyers, Postcards, etc.

View Design Samples

targeted email and marketing content audience segment

Targeted Content:

Automation Workflows that Segment Your Audience

People who receive targeted emails are 75% more likely to click through. Whether you use HubSpot, Pardot, Mailchimp or another program, I can sync web forms with workflows. Master the CRM puzzle in the backend and send content that truly connects with your customer. Let’s chat automation!

Let's Work Together

Design Samples


We’re visual people, us humans.

So if your marketing is missing graphic elements, it’s also missing emotion. Emotion, as you already know, is the most important factor in your customer’s buying decision.

Because the need for visual content is never ending, simplicity cannot be underestimated.

My heart sings when I see sleek design that is just as intricate as it needs to be. If yours does too, then it’s time to get started!

video trailer for permaculture oregon state university design